A. Horch and Cie
German maker of early automobiles.
A direct ancestor of the present day Audi company, which in turn came out of Auto Union, formed in 1932 when Horch merged with DKW, Wanderer and the historic Audi enterprise which August Horch founded in 1910. For more information, see Wikipedia entry.
Sold in the UK by Horch Motors
1913-1917 For a list of the models and prices see the 1917 Red Book