Grace's Guide

British Industrial History

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Ariel Motors

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1903. Climbing Snowdon.
February 1903.
February 1903.
February 1903.
May 1904.
May 1904.
February 1905. Advert for 20 h.p.
February 1905. 20 h.p.
March 1905. The fire damaged premises of the Ariel Motor Co, Slatter and Son, Eagle Carriage Works and Davy and Son.
June 1905.
June 1909.

Ariel Motor Company Ltd, of Long Acre, London, retailer of Ariel brand motor cars. For a summary of the various users of the Ariel name see Ariel - an overview.

The cars were manufactured by Cycle Components Manufacturing Co at Selly Oak, Birmingham.

1900 The Ariel Motor Co's tricycle came 3rd in a speed trial at Welbeck Park[1].

1900 Ariel Motors had gained the first award, 1000 mile trial[2].

1901 Ariel Motors had gained the first award at Crystal Palace Show[3].

1903 Ariel Motors had gained the first award, 1000 mile trial[4].

1904 Harvey Du Cros and Charles Sangster attempted a motorised ascent of Snowdon in an Ariel car but were halted by snow[5] but the Ariel did succeed in an ascent in May 1904.

1905 The Ariel Works at 132 Longacre, London was damaged by fire which also affected many neighbouring properties as well as Slatters coachworks which shared the same premises[6].

1905 An Ariel car gained the only gold medal given to a 4 cylinder car in the Scottish Reliability[7].

A 25-35 hp Ariel car travelled from Land's End to John o'Groats in 35 hours[8].

1906 Up to this time, manufacture of Ariel cars was carried out at Selly Oak, Birmingham in conjunction with other manufactures. Ariel Motors (1906) Ltd was floated as a public company to acquire the freehold works erected at Selly Oaks for manufacture of Ariel Motor Cars, and the goodwill and assets of the retail business, the Ariel Motor Co at Long Acre, together with the rights to use the Ariel and Ariel-Simplex names[9].

1913-1917 For a list of the models and prices of Cars see the 1917 Red Book. No cars listed in 1917 but 3 light delivery vans were offered [10]. Agents were Ariel Motors and General Repairs Ltd.

1913-1917 For a list of the models and prices of Motorcycles see the 1917 Red Book

1913-1917 For a list of the models and prices of Petrol Motor Commercial Vehicles see the 1917 Red Book

1916 At a meeting of Ariel Motors Ltd held at 322, Camberwell New-road it was agreed that

".. the Company approves of the proposed sale of all the undertaking and assets of the Company to Ariel and General Repairs Limited in consideration of the Allotment and issue to this Company or its nominees of 850 fully paid Ordinary shares of Ariel and General Repairs Limited, and instructs the Directors to take all steps necessary for carrying such Sale into effect."

"That Ariel Motors Limited be voluntarily wound up; and that Mr. W. L. Quinton, of 39, Caldeoot-road, Denmark-hill, S.E., be and he is hereby appointed Liquidator of the Company..."[11]

See Also


Sources of Information

  1. The Times, Monday, 14 May 900
  2. The Times, 2 April 1906
  3. The Times, 2 April 1906
  4. The Times, 2 April 1906
  5. The Times, 28 January 1904
  6. The Times, 23 February 1905
  7. The Times, 2 April 1906
  8. The Times, 2 April 1906
  9. The Times, 2 April 1906
  10. 1913-1917 Motor, Marine and Aircraft Red Book: Petrol Motors
  11. London Gazette 4 Feb 1916