Grace's Guide To British Industrial History

Registered UK Charity (No. 115342)

Grace's Guide is the leading source of historical information on industry and manufacturing in Britain. This web publication contains 149,754 pages of information and 235,473 images on early companies, their products and the people who designed and built them.

Grace's Guide is the leading source of historical information on industry and manufacturing in Britain. This web publication contains 147,919 pages of information and 233,587 images on early companies, their products and the people who designed and built them.

Bell's Heat Appliances

From Graces Guide
April 1933.
November 1933.
December 1933.

of Agabell Works, Slough

Manufacturer of AGA Cookers

1929 The Aga came to England when it was marketed under license from Aga in Sweden and was sold through Bell's Asbestos and Engineering Works in Slough.

1931 The company was formed as a subsidiary of Bell's to manufacture and sell the AGA Cooker[1]

The awareness-advertising in the new marketplace was factual, moving toward extolling the low running costs of an Aga and the existence of an innovative finance scheme. Launching a new product in the Depression was a bold venture, but there was also the advance of a new era of innovation and Art Deco reigned supreme with its linear decorative designs evocative of modern technology with curved surfaces and geometric patterns.

1932 Manufacturing transferred to J. Brockhouse and Co of Smethwick[2]

1933 B. H. A. Productions was formed as a subsidiary of Brockhouse to take on the manufacture of the Cooker. Bell's has also acquired rights to make and sell a water heater, patented by AGA in Sweden, for use with the Cooker.

1933 Aga Heat Ltd was incorporated to acquire the 2 companies concerned with the manufacture and sale of Aga appliances - Bell's Heat Appliances and B. H. A. Production[3]

1934 Aga Heat was floated as a public company



See Also

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Sources of Information

  1. The Times, Feb 01, 1934
  2. The Times, Feb 01, 1934
  3. The Times, Jan 30, 1934