Grace's Guide

British Industrial History

Grace's Guide is the leading source of historical information on industry and manufacturing in Britain. This web publication contains 146,052 pages of information and 231,597 images on early companies, their products and the people who designed and built them.

Betterwear Products

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'Penmo' moth protection sticks.
'Penmo' moth protection sticks.
'Penmo' moth protection sticks.

1928 Founded in East London and sold brushes door-to-door. It was originally called Betterwear and was renamed Betterware in 1970 to reflect a wider range of products.

Andrew Cohen bought it in 1983 for £253,000 and moved it from Romford, Essex to Castle Vale, Birmingham.

It became a public company in 1986 and was one of the best performing shares on the stock market in the early 1990s when its share price rose from about 20p to more than 250p. Cohen sold his share of the company in 1997 by which time it was valued at £117 million.

Its product range now includes household products, kitchen and home storage products, personal care products, and mobility aids.

In 2015, it moved 2 miles within Birmingham, to Hurricane Park, Bromford.

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