Grace's Guide

British Industrial History

Grace's Guide is the leading source of historical information on industry and manufacturing in Britain. This web publication contains 148,481 pages of information and 233,901 images on early companies, their products and the people who designed and built them.


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June 1923. Page 1.
June 1923. Page 2.
June 1923. Page 3.
June 1923. Page 4.
1926. Chevrolet Utility.
1928. Chevrolet AB National. Four-cylinder. 2800cc. Exhibit at the Manoir de L'Automobile, Loheac.
March 1928. 21.7hp.
1930. Photographed at Bouza Winery, Uruguay.
1930. Chevrolet Series AD Six. 3,180 cc. Exhibit at the Franschhoek Motor Museum.
October 1936.
Reg No: UXG 413.
1939. Chevrolet Master 85 Coupe. 3,548 cc. Exhibit at the Franschhoek Motor Museum.
1947. Chevrolet Fleetmaster 6-Cylinder.
1948. Chevrolet Fleetline 6-Cylinder.
1948. Stylemaster. Exhibit at National Motor Museum, Australia.
V8. Reg No: TSU 395.
Reg No: TSU 395.
Reg No: TSU 395.
Reg No: CAS 793.
1950. Reg No: KFF 944.
1955. Chevrolet Bel-Air Convertible. 4,343 cc V8. Exhibit at the Franschhoek Motor Museum.
1959. Chevrolet Bel-Air Sedan. 4,637 cc V8. Exhibit at the Franschhoek Motor Museum.
1959. Apache. Reg No. HSU 495.
1959. 1960 Corvair
1960. Chevrolet Corvette.
1960. Chevrolet Impala.
1964. Chevrolet Impala.
1970. Chevrolet Series 40. 5,800cc. Reg No: YMA 765J
Reg No: 931 XUU.
1987 Silvardo. Reg No. D24 FRF.
Reg No. MX60 FFJ.
Reg No: NAS 997.
Reg No: NAS 997.
Chevy S10 Blazer. September 1987 - April 1989.
Chevy S10 Blazer. September 1987 - April 1989.
Corvette. September 1987 - April 1989.
1987-1989. Cavalier Z24.

Chevrolet was co-founded by Louis Chevrolet and William C. Durant. Louis Chevrolet was a race-car driver, born on December 25, 1878, in La Chaux de Fonds, Switzerland.

William Durant, founder of General Motors, had been forced out of GM in 1910 and wanted to use Louis Chevrolet's designs to rebuild his own reputation as a force in the automobile industry. As head of Buick Motor Company, prior to founding GM, Durant had hired Chevrolet to drive Buicks in promotional races.

In 1915, Durant made a trip to Toronto, Ontario to determine the possibility of setting up production facilities in Canada. After meeting with "Colonel Sam" McLaughlin, whose McLaughlin Motor Car Company manufactured the McLaughlin-Buick, it was agreed that the Chevrolet Motor Car Company of Canada, operated by McLaughlin, would be created to build Chevrolet cars in Canada. Three years later, the two Canadian companies were purchased by GM to become General Motors of Canada Ltd.

By 1916 Chevrolet was profitable enough to allow Durant to buy a majority of shares in GM. After the deal was completed in 1917, Durant was president of General Motors, and Chevrolet was merged into GM, becoming a separate division.

UK Operations

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Sources of Information