1951 Exhibitor at the 1951 Motor Show in the Car Section.
1963 Exhibitor at the 1963 Motor Show. Importer
1964 Acquired 46 percent of Rootes Motors which was in financial difficulties[1]
1966 Chrysler expanded into Europe, by taking over the Rootes Group, Simca of France and Barreiros of Spain, to form Chrysler Europe.
1967 Chrysler took a controlling interest in Rootes, which had announced a £97 million loss.
Subsequently Chrysler acquired the minority interest in Rootes and suppressed the Rootes brand, using Chrysler instead.
Models
- Imperial - 1926-
See Also
Sources of Information
- ↑ The Times, May 12, 1975
- [1] Wikipedia
- 1963 Motor Show