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British Industrial History

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Eustace Arthur Rouch

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Eustace Arthur Rouch (1899-1926)

1926/27 Obituary [1]

Eustace Arthur Rouch was born in 1889, and was educated at the Birmingham Municipal Technical School and Regent Street Polytechnic.

He was apprenticed with Belliss and Morcom, and after a period as improver with Thompson, Ritchie and Co, he obtained a post as assistant to the Manager of Bedford Motors, and subsequently as Assistant Works Manager of Delaunay-Bellevlle Automobiles (England).

In 1912 he proceeded to Southern India as Works Manager of W. Goodacre and Sons, and during the war joined the Indian Army Reserve of Officers, subsequently transferring to the Royal Air Force, in which he served until the end of the war.

He was then appointed General Manager of M.T., Ltd., Calcutta, and in 1923 returned to this country, where he was successful in winning the Special Prize offered by Humber for the best paper on the commercial aspect of the Overseas Automobile Market. This paper was read before the Institution at a special session at Olympia in June, 1924. Mr. Rouch remained in England as a garage proprietor until June, 1925, when he was appointed Transport Officer with the Burmah Oil Co and was stationed at Nyounghla, Upper Burraah, where he died in March, 1926.

He was elected an Associate Member of the Institution of Automobile Engineers in 1921.

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