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of Eltex Works, Bromyard Road, Worcester
See George Henry Elt
1937 Sheet metal worker. "Eltex" Sheet Metal Goods. 
1939 Company registration. 'George H. Elt — Capital £10,000. To carry on business as wholesale and retail dealers in sheet metals and minerals and wood and wicker basket work, etc. Registered office: Eltex Works, Bromyard Road, Worcester.'
1974 Mentioned so presumably still trading.