Grace's Guide

British Industrial History

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H. J. Heinz Co

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January 1929. Tomato Ketchup.
May 1931.
March 1960.
October 1963. Tomato Soup.
July 1986. Heinz Egg Custard.
September 1987. Heinz Spaghetti.

of Pittsburgh, Pennsylvania, USA. European Office: 99 and 101 Farringdon Road, London, EC

H. J. Heinz Company, commonly known as Heinz, famous for its "57 Varieties" slogan, is an American processed-food product company with its world headquarters in Pittsburgh, Pennsylvania.

1844 Henry John Heinz founder of the company was born.

1869 Company established when Heinz and Clarence Noble began selling grated horseradish in glass bottles.

1872 The company changed its name from Anchor Pickle and Vinegar Works to Heinz, Noble and Co.

1875 Due to panic in the banking industry, the company went bankrupt.

1876 Company was restarted with Heinz, and his brother John and cousin Frederick. They introduced their most well-known product, tomato ketchup.

1888 Heinz bought the controlling interest in the company and changed the name from F. and J. Heinz to the company's present name.

1892 The company's famous slogan, 57 Varieties, was chosen by Henry Heinz after he saw an advertisement for "21 varieties of shoes" in an elevated train car in New York. In actuality, the company was producing over 60 different products at the time, but Heinz chose the number 57 because the digits "5" and "7" held a special significance for him and his wife.

1896 The London office of the company was opened.

Early 1900s Factories were opened in Peckham and Harlesden.

1914 Pickle and sauce manufacturers. Specialities: "57 Varieties" of pure food products, notably tomato ketchup, baked beans, olives, Ideal pickle and sauce, beefsteak sauce etc. Employees 5,000. [1]

1919 Henry Heinz died, and control of the company passed to his son, Howard Heinz

1941 Howard Heinz was then succeeded by H. J. Heinz II

1960s Another famous slogan is Beanz Meanz Heinz, used to advertise their baked beans in the United Kingdom.

1969 Tony O'Reilly joined the company as MD of the Heinz UK subsidiary.

1971 O'Reilly moved to company's headquarters in Pittsburgh and was promoted to Senior Vice President.

1973 O'Reilly became COO and president.

1979 O'Reilly became company's CEO and chairman.

1987 H. J. Heinz II died, leaving O'Reilly to succeed him, the first non-family member to hold that post.

1998 O'Reilly left the company.

2007 After the Beanz Meanz Heinz slogan was dropped, it was announced that the company would be again using the slogan "Beanz Meanz Heinz" in its campaigns.

2008 The company sells 5,000 varieties of food products in 200 countries and is valued at £7billion.

2015 Production plant in Hayes


See Also


Sources of Information

  • [1] Wikipedia
  • Trademarked. A History of Well-Known Brands - from Aertex to Wright's Coal Tar by David Newton. Pub: Sutton Publishing 2008 ISBN 978-0-7509-4590-5