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1891 Manufacturing business established by John and William Sears and initially traded as bootmakers under the name of Trueform.
1897 First retail operation opened
1912 The J Sears and Co (True-Form Boot Co) Ltd was incorporated as a going concern to carry on the business carried on under the name of J Sears and Co and the True-Form Boot Co by John George Sears and William Thomas Sears, at the Factory, Northampton and numerous retail establishments around the country
1929 Acquired Freeman, Hardy and Willis.
The company had its own retail branches in all large towns in the British Isles. The retail price of all goods was stamped on the sole in the factories and the shoes were stored in the adjoining warehouse, capable of accommodating half-a-million pairs. The distribution to the retail branches was made weekly, mainly by road.
1954 Sold most of the shop properties to free up funds to invest in the business.