National Radiator Co
of Ideal Works, Hull, Yorkshire.
London Showroom - Ideal House, Great Marlborough Street, W.1.
Birmingham Showroom - 35 Paradise Street.
1894 Company established; manufactured radiators, Ideal boilers, etc
1906 Factory at Hull opened.
1927 Ideal House was built in 1927–9 to the designs of Gordon Jeeves (S. Gordon Jeeves and C. G. W. Eve) in association with Raymond Hood for the National Radiator Co. It is a reduced version of Hood's building in New York for the American Radiator Corporation. The slabbed face of polished black granite contains five tiers of plain windows between a ground storey of show-windows and a two-stage attic where the granite is dressed with fretted metal plates, enamelled in yellow, orange, green and gold, in the taste of the Paris Exhibition of 1925.
Sources of Information
- The Times, Jul 27, 1934