Rootes Securities
1933 The name of the holding company for companies owned by Rootes Ltd was changed to Rootes Securities Ltd [1]; Humber Ltd became the manufacturing division and Rootes Ltd controlled distribution, property, and hire-purchase financing subsidiaries.
By 1936 the Rootes group of companies included[2]:
by 1941 the Rootes Group was advertised as the name of the overall Group[3]