Adrian Morgan Squire joined forces with the 19 year old amateur racer Jock Manby-Colegrave and 27 year old salesman Reginald Slay. He moved to a cottage on Remenham Hill and began running a filling station and workshops until his company was launched in January 1934 with an investment of £6,000.
By the summer a prototype car was running and was offered for sale at £995. Several bodies were offered, including the lightweight "Skimpy" as well as some by Vanden Plas.
Sales were slow and four cars were registered to the directors. The price was cut to £695, similar to an Aston Martin, but the launch of the Jaguar SS100 was too much and the factory was forced to close. Squire owner Val Zethrin bought all the spares.
Seven cars were produced over a two year period and six still survive around the world. Adrian Squire was killed in an air raid on Bristol's Fulton factory during 1940.