Grace's Guide is the leading source of historical information on industry and manufacturing in Britain. This web publication contains 146,052 pages of information and 231,597 images on early companies, their products and the people who designed and built them.
of Weetabix Mills, Burton Latimer, near Kettering
Weetabix was invented in Australia in the 1920s by Bennison Osborne. He and New Zealand partner Malcolm Macfarlane sold the Australian and New Zealand rights for "Weet-Bix" to Sanitarium Health Food Company in 1930. Osborne and Macfarlane then formed the "British & African Cereal Company Pty. Ltd.", and began exporting the product to South Africa. When they introduced the product to the English market they decided to rename the product "Weetabix".
1936 the name of the company was changed to Weetabix Limited.