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Airedale Works, Keighley.
1852 Business established.
Formed by William Sellers.
1865 Notice. Henry Winnpenny of 16 John Street, Bristol in no longer in the employ of William Sellers of Airedale Works, Keighley. 
1868 Advert. Now able to supply sewing machines to the Wheeler and Wilson patent as it has expired.
1870s Sharing the Airdale Works with Darling and Sellers
1872 Advert. Additional premises at Top of King Street, Blackburn 
1884 Making the Stitchwell Sewing Machine and selling to the British Government.
1899 Leeds Cycle Show. Exhibited half-a-dozen roadsters.
1901 Advert. Described as Sewing and Washing Machine Manufacturers of Airedale Works.
1901 Partnership (between Varley Sellers, John Robert Sellers and Joseph Matthew Sellers) dissolved by mutual consent. They were listed as makers of washing, sewing, knitting and other machines.